The operation of Wechat official account needs to constantly optimize the content and title of your official account, and also know how to adjust the writing direction of official account at any time, so these are the results based on data analysis.
Do you think counting the number of readers, the number of new followers, canceling the number of followers, the total number of followers, and then plotting and comparing the data of a week or a month is data analysis?
Do you really know how to analyze your official account? Next, Bole network media will talk to you: how to analyze the operation data of Wechat official account!
About the Wechat official account operation how to do data analysis, here disassemble four aspects to explain to you: user analysis, content analysis, menu analysis, message analysis.
Today, the whole article is about the content analysis of the official account backstage! Content analysis is mainly divided into: group analysis and multimedia analysis!
By sorting out the daily communication channels for a month, we can analyze the main reading sources of the official account article.
Official account message, chat session, moments, friends look again, take a look at the selection, search, official account home page, other: (including content recommendation, video page viewing more, collection, historical news, etc.)
When you know the reading source of the official account article, you can optimize the future operation direction!
Sharing transformation: it mainly depends on the number of times to share for the first time, the rate of sharing for the first time, the number of times to read when sharing, and the total number of times to share.
From these data, it is easy to judge whether an article is communicative, and whether its reading comes from following users or from the result shared by moments.
Good delivery and transformation, good sharing and transformation: it shows that the title is attractive and the content is of high quality. this is basically a popular article with the most communication potential.
Good delivery and conversion, poor sharing and conversion: it shows that the title is attractive, the content quality is not high, and most of the reading volume comes from followers. Fans see the title click on the article, but feel that it is far from meeting the expectations of the title description, so they certainly do not want to forward it.
Poor delivery and conversion, good sharing and conversion: it shows that the title is not well written, but the content quality is high. People who have read the content of the article think it is good and are happy to share the moments.
Service and transformation is not good, sharing and transformation is not good: isn't the meaning expressed clearly? It can only be said that the title and content are poor, the article then a good study of it!
Here you can see what kind of effect the released video will bring to your official account operation, so as to better optimize your video production in the future. The design of multimedia analysis is basically the same as that of mass analysis.
Finally, we must remember that in addition to good writing, the high-quality content of the official account also depends on error correction and polishing after data feedback, so the analysis of the operation data of the official account is really very important. more official account operation skills can follow the official account: Bole Network Media 1